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Striking the Balance between Standardisation and Fragmentation: How Business to Business Firms in 2 Different Contexts (UK and India) Relate to Their Markets, One Size Fits All?

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationContemporary Challenges of Integration and Fragmentation, University of Manchester, Faculty of Humanities, Multi-Disciplinary Conference
Publication statusPublished - Jun 2005

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