Striking the Balance between Standardisation and Fragmentation: How Business to Business Firms in 2 Different Contexts (UK and India) Relate to Their Markets, One Size Fits All?

Vishal Talwar; J. Burton; J. Murphy

Striking the Balance between Standardisation and Fragmentation: How Business to Business Firms in 2 Different Contexts (UK and India) Relate to Their Markets, One Size Fits All?

Vishal Talwar
, J. Burton
, J. Murphy

MSM Marketing

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Contemporary Challenges of Integration and Fragmentation, University of Manchester, Faculty of Humanities, Multi-Disciplinary Conference
Publication status	Published - Jun 2005

Cite this

@inproceedings{890f6286102641b9a191366ea9dcf3ab,

title = "Striking the Balance between Standardisation and Fragmentation: How Business to Business Firms in 2 Different Contexts (UK and India) Relate to Their Markets, One Size Fits All?",

author = "Vishal Talwar and J. Burton and J. Murphy",

year = "2005",

month = jun,

language = "English",

booktitle = "Contemporary Challenges of Integration and Fragmentation, University of Manchester, Faculty of Humanities, Multi-Disciplinary Conference",

}

Striking the Balance between Standardisation and Fragmentation: How Business to Business Firms in 2 Different Contexts (UK and India) Relate to Their Markets, One Size Fits All? / Talwar, Vishal; Burton, J.; Murphy, J.
Contemporary Challenges of Integration and Fragmentation, University of Manchester, Faculty of Humanities, Multi-Disciplinary Conference. 2005.

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review