Stylish virtual tour: exploring fashion’s influence on attitude and satisfaction in VR tourism

Maher Georges Elmashhara, Marta Blazquez Cano, Jorge Julião

Research output: Contribution to journalArticlepeer-review

Abstract

This study aims to investigate the influence of different virtual fashion styles on attitude and satisfaction within virtual reality (VR) tourism experiences. The investigation considers the mediating effect of perceived attractiveness, popularity, novelty and weirdness, as well as the moderating role of self- congruence with avatar clothing and the desire for unique products.
Original languageEnglish
Number of pages20
JournalInternational Journal of Contemporary Hospitality Management
DOIs
Publication statusE-pub ahead of print - 19 Mar 2024

Keywords

  • Tourism experience
  • Attitude
  • Satisfaction
  • Virtual reality
  • Virtual fashion
  • Self-congruence
  • Desire for unique product

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