Surveys Go 3D: Using Virtual Worlds to Innovate in Marketing Research

D Keeling, A Laing, T Newholm

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - May 2011
Event	The 40th Anniversary Conference of Academy of Marketing Science - The Biltmore Hotel in Coral Gables, Florida Duration: 24 May 2011 → 27 May 2011

Conference	The 40th Anniversary Conference of Academy of Marketing Science
City	The Biltmore Hotel in Coral Gables, Florida
Period	24/05/11 → 27/05/11

Cite this

@inproceedings{803249b195d74719a676db111ac74898,

title = "Surveys Go 3D: Using Virtual Worlds to Innovate in Marketing Research",

author = "D Keeling and A Laing and T Newholm",

year = "2011",

month = may,

language = "English",

booktitle = "host publication",

note = "The 40th Anniversary Conference of Academy of Marketing Science ; Conference date: 24-05-2011 Through 27-05-2011",

}