Sustainable development and institutional design: The example of the Mersey Basin Campaign

The Mersey Basin Campaign was established in 1985 in the North West of England to address continuing problems of water quality and associated landward dereliction of the River Mersey and its tributaries. The Campaign's premise that water quality should be improved both for its own sake and as a stimulus to regeneration has proved to be well founded and has subsequently been extended to embrace community action to help nurture watercourse improvement and care. The Campaign can now be seen as a model for engaging co-ordinated environmental action through a partnership approach. This paper explores the nature of the Mersey Basin Campaign as an example of the new structures which are being developed in order to help deliver the new environmental policy agenda. It is argued that the Campaign stands as a model for what will become an increasing need to develop focused environmental planning and management at the sub-regional and regional scales.