| Original language | English |
|---|---|
| Title of host publication | Demarketing |
| Place of Publication | London |
| Publisher | Routledge |
| Pages | 26-41 |
| ISBN (Print) | 978-0415816489 |
| Publication status | Published - 2013 |
Synchromarketing: Demarketing places
Gary Warnaby, Dominic Medway, Nigel Bradley (Editor), Jim Blythe (Editor)
Research output: Chapter in Book/Report/Conference proceeding › Chapter