Teaching Marketing In Metaverse

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


Although the metaverse development is still in its infancy, its impact on education is deemed positive.
Some forward-thinking academic institutions and EdTech organisations are seeking ways of implementing
the metaverse in teaching practices. As marketing education often lacks the practical aspect, adopting
metaverse for simulations of real-life marketing problems could enhance the problem-based learning
scenarios and help to develop students' problem-solving skills.
Original languageEnglish
Title of host publicationProceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
Subtitle of host publicationFrom Revolution to Revolutions
Number of pages2
ISBN (Electronic)978-1-3999-58042
Publication statusPublished - 2023


  • metaverse
  • Metaverse technology


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