Abstract
Although the metaverse development is still in its infancy, its impact on education is deemed positive.
Some forward-thinking academic institutions and EdTech organisations are seeking ways of implementing
the metaverse in teaching practices. As marketing education often lacks the practical aspect, adopting
metaverse for simulations of real-life marketing problems could enhance the problem-based learning
scenarios and help to develop students' problem-solving skills.
Some forward-thinking academic institutions and EdTech organisations are seeking ways of implementing
the metaverse in teaching practices. As marketing education often lacks the practical aspect, adopting
metaverse for simulations of real-life marketing problems could enhance the problem-based learning
scenarios and help to develop students' problem-solving skills.
Original language | English |
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Title of host publication | Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions |
Subtitle of host publication | From Revolution to Revolutions |
Pages | 292-293 |
Number of pages | 2 |
ISBN (Electronic) | 978-1-3999-58042 |
Publication status | Published - 2023 |
Keywords
- metaverse
- Metaverse technology