Technology and the Marketer: Utopian and Dystopian Perspectives on Digital Innovation

Darryn Mitussis, Alexander Reppel, Thorsten Gruber, Isabelle Szmigin

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationMacromarketing Conference
Place of PublicationToronto, ON, Canada
Publication statusPublished - 2013
Event38th Annual Macromarketing Conference - Toronto, ON, Canada
Duration: 1 Jan 1824 → …


Conference38th Annual Macromarketing Conference
CityToronto, ON, Canada
Period1/01/24 → …

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