Technology and the Marketer: Utopian and Dystopian Perspectives on Digital Innovation

Darryn Mitussis, Alexander Reppel, Thorsten Gruber, Isabelle Szmigin

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Macromarketing Conference
Place of Publication	Toronto, ON, Canada
Publication status	Published - 2013
Event	38th Annual Macromarketing Conference - Toronto, ON, Canada Duration: 1 Jan 1824 → …

Conference	38th Annual Macromarketing Conference
City	Toronto, ON, Canada
Period	1/01/24 → …

Cite this

@inproceedings{eb15e7275c3b4ea4a3c993eea1ddf2e6,

title = "Technology and the Marketer: Utopian and Dystopian Perspectives on Digital Innovation",

author = "Darryn Mitussis and Alexander Reppel and Thorsten Gruber and Isabelle Szmigin",

year = "2013",

language = "English",

booktitle = "Macromarketing Conference",

note = "38th Annual Macromarketing Conference ; Conference date: 01-01-1824",

}