The Application of Datamining Techniques in Analyzing the Customer Loyalty and the Customer Value – the Case of An Outfitter in Taiwan

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Quality (in traditional Chinese)
Volume	15 (4)
Publication status	Published - 2008

Cite this

@article{907097ed1eea4c429fa787f3d3478b44,

title = "The Application of Datamining Techniques in Analyzing the Customer Loyalty and the Customer Value – the Case of An Outfitter in Taiwan",

author = "C. Lo and S. Wu and E. Chang and Y. Cheng",

year = "2008",

language = "English",

volume = "15 (4)",

journal = "Journal of Quality (in traditional Chinese)",

}