The application of Market Basket Analysis to A Fashion Retailer

Yi Wang, Hiu Ching Iris Cheung

Research output: Chapter in Book/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Icmc 2013 -International Conference on Marketing & Consumer Behaviour – 2013
Place of Publication	Portugal
Publisher	IPAM Lisbon : The Marketing School
Pages	449-457
Number of pages	9
Publication status	Published - 2013
Event	International Conference on Marketing & Consumer Behaviour - Porto, Portugal Duration: 16 May 2013 → 17 May 2013

Conference	International Conference on Marketing & Consumer Behaviour
City	Porto, Portugal
Period	16/05/13 → 17/05/13

Cite this

@inproceedings{46c08431bf1647e482473691bcc42915,

title = "The application of Market Basket Analysis to A Fashion Retailer",

author = "Yi Wang and Cheung, {Hiu Ching Iris}",

year = "2013",

language = "English",

pages = "449--457",

booktitle = "Icmc 2013 -International Conference on Marketing & Consumer Behaviour – 2013",

publisher = "IPAM Lisbon : The Marketing School",

address = "Portugal",

note = "International Conference on Marketing & Consumer Behaviour ; Conference date: 16-05-2013 Through 17-05-2013",

}

TY - GEN

T1 - The application of Market Basket Analysis to A Fashion Retailer

AU - Wang, Yi

AU - Cheung, Hiu Ching Iris

PY - 2013

Y1 - 2013

M3 - Conference contribution

SP - 449

EP - 457

BT - Icmc 2013 -International Conference on Marketing & Consumer Behaviour – 2013

PB - IPAM Lisbon : The Marketing School

CY - Portugal

T2 - International Conference on Marketing & Consumer Behaviour

Y2 - 16 May 2013 through 17 May 2013

ER -