Abstract
The applied economics of international business (IB) has been successful in explaining foreign direct investment, the existence and growth of multinational enterprises (MNEs) and in integrating new concepts such as trust in the analysis of joint ventures. It now needs to face challenges in fully integrating culture into the rubric and into a comprehensive analysis of the varied phenomena of globalisation.
| Original language | English |
|---|---|
| Pages (from-to) | 3-6 |
| Number of pages | 4 |
| Journal | International Journal of the Economics of Business |
| Volume | 21 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - Jan 2014 |
Keywords
- applied economics
- foreign direct investment
- globalisation
- international business
- multinational enterprise