The Augmented Service Offering: a conceptualisation and study of its impact on new service success

Christopher Easingwood, J. C, C. Storey

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	335–351
Journal	Journal of Product Innovation Management
Volume	15
Issue number	4
Publication status	Published - 1998

Cite this

@article{8d7927f8195c453eb6ee4e3a7951b355,

title = "The Augmented Service Offering: a conceptualisation and study of its impact on new service success",

author = "Christopher Easingwood and J. C and C. Storey",

year = "1998",

language = "English",

volume = "15",

pages = "335–351 ",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "John Wiley & Sons Ltd",

number = "4",

}