The Boag's Centre for Beer Lovers: Building brand with a corporate museum

Kim Lehman, John Byrom

Research output: Chapter in Book/Conference proceeding › Chapter

Original language	English
Title of host publication	Museum Marketing: Competing in the Global Marketplace\|Mus. Mark.: Compet. in the Glob. Marketpl.
Place of Publication	Oxford
Publisher	Elsevier BV
Pages	69-72
Number of pages	3
DOIs	https://doi.org/10.4324/9780080550428
Publication status	Published - 3 Jul 2007

Access to Document

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