The Business Marketing Course: Managing in Complex Networks

P. Naude, D Ford, P Berthon, S Brown, S Gadde, L-E Hakansson, T Ritter, I. Snehota

Research output: Book/ReportBookpeer-review

Original languageEnglish
PublisherJohn Wiley & Sons Ltd
ISBN (Print)0-471-87722-0
Publication statusPublished - 2002

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