Abstract
The precarious nature of global firms due to suppliers’ unsatisfactory sustainability ethical or environmental performance has been largely addressed. Hence, a company’s sustainability profile is constituted not only by its own practices, but also its extended global supply network. This paper offers a case study of a knowledge portal established by a major UK food retailer to foster information sharing and knowledge creation on sustainability best practices with its global supply network. The paper investigates the antecedents of network activity and shed light on how a focal firm may stimulate peer-to-peer communication on sustainability-related best practices.
| Original language | English |
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| Title of host publication | 1st EurOMA Forum Proceedings |
| Place of Publication | Groningen, The Netherlands |
| Publisher | Rijksuniversiteit Groningen |
| Publication status | Published - 25 Mar 2014 |
| Event | 1st EurOMA Forum - University of Groningen Duration: 24 Mar 2014 → 25 Mar 2014 |
Conference
| Conference | 1st EurOMA Forum |
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| City | University of Groningen |
| Period | 24/03/14 → 25/03/14 |
Keywords
- business-to-business knowledge portal
- social network analysis
- global supply network