The challenges and future opportunities of social commerce

Courtney Chrimes; Rosy Boardman; Claudia E. Henninger

doi:10.1007/978-3-030-03617-1_14

The challenges and future opportunities of social commerce

Courtney Chrimes, Rosy Boardman, Claudia E. Henninger

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter discusses how social commerce is currently being used in industry and its future potential, bringing together the key themes of this book. The challenges of social commerce for brands will be considered as well as the opportunities that the technology holds for the future. This chapter will conclude with a discussion of the directions for future research in social commerce.

Original language	English
Title of host publication	Social commerce
Subtitle of host publication	consumer behaviour in online environments
Editors	Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding
Place of Publication	Cham
Publisher	Palgrave Macmillan Ltd
Chapter	14
Pages	225-272
Number of pages	48
ISBN (Electronic)	9783030036171
ISBN (Print)	9783030036164
DOIs	https://doi.org/10.1007/978-3-030-03617-1_14
Publication status	Published - 2019

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10.1007/978-3-030-03617-1_14

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The challenges and future opportunities of social commerce. / Chrimes, Courtney ; Boardman, Rosy ; Henninger, Claudia E.
Social commerce: consumer behaviour in online environments. ed. / Rosy Boardman; Marta Blazquez; Claudia E. Henninger; Daniella Ryding. Cham: Palgrave Macmillan Ltd, 2019. p. 225-272.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AB - This chapter discusses how social commerce is currently being used in industry and its future potential, bringing together the key themes of this book. The challenges of social commerce for brands will be considered as well as the opportunities that the technology holds for the future. This chapter will conclude with a discussion of the directions for future research in social commerce.

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The challenges and future opportunities of social commerce

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