The Characteristics of Successful Strategic Alliances: lessons from the UK

Saleema Kauser, [Unknown] S., V. Shaw

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original languageEnglish
Title of host publicationMarketing Connections
Publication statusPublished - 1998
EventAustralia New Zealand Marketing Academy -
Duration: 1 Jan 1824 → …

Conference

ConferenceAustralia New Zealand Marketing Academy
Period1/01/24 → …

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