The construction of post-consumption comparison standards

Mark P Healey, Barbara R Lewis, Stephen W Brown (Editor), Darach Turley (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research
Place of PublicationValdosta, GA
PublisherAssociation for Consumer Research
Pages283-288
Volume6
Publication statusPublished - 2003

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