Original language | English |
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Title of host publication | European Advances in Consumer Research |
Place of Publication | Valdosta, GA |
Publisher | Association for Consumer Research |
Pages | 283-288 |
Volume | 6 |
Publication status | Published - 2003 |
The construction of post-consumption comparison standards
Mark P Healey, Barbara R Lewis, Stephen W Brown (Editor), Darach Turley (Editor)
Research output: Chapter in Book/Report/Conference proceeding › Chapter