The consumers' expected and desired product lifetimes

Harald Wieser; Nina Tröger; Renate Hübner; Tim Cooper; Naomi Braithwaite; Mariale Moreno; Giuseppe Salvia

The consumers' expected and desired product lifetimes

Harald Wieser, Nina Tröger, Renate Hübner, Tim Cooper (Editor), Naomi Braithwaite (Editor), Mariale Moreno (Editor), Giuseppe Salvia (Editor)

Alliance Manchester Business School

Research output: Chapter in Book/Conference proceeding › Conference contribution

Abstract

In this paper, we present empirical evidence from a large-scale questionnaire survey on the average use-times of durable goods and the consumers' desired lifetimes. The results show that consumers' want durable goods to last between 1.7 and 3.6 times longer than they are used. Moreover, we emphasise the difference between desired and expected lifetimes and explain, how the consumers' expectations regarding product lifetimes affect their buying and replacement decisions.

Original language	English
Title of host publication	Product Lifetimes and The Environment
Subtitle of host publication	Conference Proceedings
Place of Publication	Nottingham
Publisher	Nottingham Trent University
Pages	388-393
Number of pages	6
ISBN (Electronic)	978-0-9576009-9-7
Publication status	Published - 17 Jun 2015

Keywords

product use-time
desired lifetime
expectations
replacement decisions
survey

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title = "The consumers' expected and desired product lifetimes",

abstract = "In this paper, we present empirical evidence from a large-scale questionnaire survey on the average use-times of durable goods and the consumers' desired lifetimes. The results show that consumers' want durable goods to last between 1.7 and 3.6 times longer than they are used. Moreover, we emphasise the difference between desired and expected lifetimes and explain, how the consumers' expectations regarding product lifetimes affect their buying and replacement decisions.",

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AU - Wieser, Harald

AU - Tröger, Nina

AU - Hübner, Renate

A2 - Cooper, Tim

A2 - Braithwaite, Naomi

A2 - Moreno, Mariale

A2 - Salvia, Giuseppe

PY - 2015/6/17

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N2 - In this paper, we present empirical evidence from a large-scale questionnaire survey on the average use-times of durable goods and the consumers' desired lifetimes. The results show that consumers' want durable goods to last between 1.7 and 3.6 times longer than they are used. Moreover, we emphasise the difference between desired and expected lifetimes and explain, how the consumers' expectations regarding product lifetimes affect their buying and replacement decisions.

AB - In this paper, we present empirical evidence from a large-scale questionnaire survey on the average use-times of durable goods and the consumers' desired lifetimes. The results show that consumers' want durable goods to last between 1.7 and 3.6 times longer than they are used. Moreover, we emphasise the difference between desired and expected lifetimes and explain, how the consumers' expectations regarding product lifetimes affect their buying and replacement decisions.

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KW - desired lifetime

KW - expectations

KW - replacement decisions

KW - survey

M3 - Conference contribution

SP - 388

EP - 393

BT - Product Lifetimes and The Environment

PB - Nottingham Trent University

CY - Nottingham

ER -

The consumers' expected and desired product lifetimes

Abstract

Keywords

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