The corporate brand: dealing with multi-stakeholders.

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	75-90
Journal	Journal of Marketing Management
Volume	1
Issue number	2
DOIs	https://doi.org/10.1362/026725707X178567
Publication status	Published - 2007

Access to Document

@article{09f98ef5b14243f087d2ac49fce6824e,

title = "The corporate brand: dealing with multi-stakeholders.",

author = "S. Roper and G. Davies",

year = "2007",

doi = "10.1362/026725707X178567",

language = "English",

volume = "1",

pages = "75--90",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor & Francis",

number = "2",

}