The Delicate Power Balance in Advertising Agency-Client Relationships: Partnership or Battleground?

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	AMA SERVSIG Conference, Liverpool
Publication status	Published - 5 Jun 2008
Event	SERVSIG - Liverpool Duration: 5 Jun 2008 → 7 Jun 2008

Cite this

@inproceedings{1f714686d1c6406ca89ba2442d421e06,

title = "The Delicate Power Balance in Advertising Agency-Client Relationships: Partnership or Battleground?",

author = "Judith Zolkiewski and Jamie Burton and Stella Stratoudaki",

year = "2008",

month = jun,

day = "5",

language = "English",

booktitle = "AMA SERVSIG Conference, Liverpool",

note = "SERVSIG ; Conference date: 05-06-2008 Through 07-06-2008",

}