The Delicate Power Balance in Advertising Agency-Client Relationships: Partnership or Battleground? The Case of the Greek Advertising Market

Judy Zolkiewski; Jamie Burton; Stella Stratoudaki

doi:10.1362/147539208X386851

The Delicate Power Balance in Advertising Agency-Client Relationships: Partnership or Battleground? The Case of the Greek Advertising Market

Judy Zolkiewski, Jamie Burton, Stella Stratoudaki

MSM Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	315-332
Number of pages	18
Journal	Journal of Customer Behaviour
Volume	7
DOIs	https://doi.org/10.1362/147539208X386851
Publication status	Published - 2008

Access to Document

10.1362/147539208X386851

http://www.westburn.co.uk

Cite this

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title = "The Delicate Power Balance in Advertising Agency-Client Relationships: Partnership or Battleground? The Case of the Greek Advertising Market",

author = "Judy Zolkiewski and Jamie Burton and Stella Stratoudaki",

year = "2008",

doi = "10.1362/147539208X386851",

language = "English",

volume = "7",

pages = "315--332",

journal = "Journal of Customer Behaviour",

issn = "1477-6421",

publisher = "Westburn Publishers Ltd",

}

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T1 - The Delicate Power Balance in Advertising Agency-Client Relationships: Partnership or Battleground? The Case of the Greek Advertising Market

AU - Zolkiewski, Judy

AU - Burton, Jamie

AU - Stratoudaki, Stella

PY - 2008

Y1 - 2008

U2 - 10.1362/147539208X386851

DO - 10.1362/147539208X386851

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VL - 7

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EP - 332

JO - Journal of Customer Behaviour

JF - Journal of Customer Behaviour

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