The Development of Special Forms of B2B Relationships in Eastern Cultures: Examining the Role of Interpersonal Liking in Developing Guanxi and Et-Moone Relationships

I. Abosag; Peter Naude

The Development of Special Forms of B2B Relationships in Eastern Cultures: Examining the Role of Interpersonal Liking in Developing Guanxi and Et-Moone Relationships

I. Abosag, Peter Naude

MSM Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	887-896
Number of pages	9
Journal	Industrial Marketing Management
Volume	43
Issue number	6
Publication status	Published - 2014

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@article{2c36ca12d6f64e999733540cf44f7b56,

title = "The Development of Special Forms of B2B Relationships in Eastern Cultures: Examining the Role of Interpersonal Liking in Developing Guanxi and Et-Moone Relationships",

author = "I. Abosag and Peter Naude",

year = "2014",

language = "English",

volume = "43",

pages = "887--896",

journal = "Industrial Marketing Management",

publisher = "Elsevier BV",

number = "6",

}