| Original language | English |
|---|---|
| Title of host publication | Principles and Practice of Marketing |
| Subtitle of host publication | Digital Marketing and Sustainability Supplement |
| Publisher | McGraw-Hill |
| Edition | 9 |
| ISBN (Print) | 9781526847249 |
| Publication status | Published - 2022 |
The Digital Customer Journey
Research output: Chapter in Book/Conference proceeding › Chapter › peer-review