The Digital Customer Journey

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Principles and Practice of Marketing
Subtitle of host publication	Digital Marketing Supplement
Editors	David Jobber, Fiona Ellis-Chadwick
Publisher	McGraw-Hill
Edition	10
ISBN (Print)	9781526849533
Publication status	Published - 2023

Cite this

@inbook{9d54d70001fc44c3afe53c69f945ed6c,

title = "The Digital Customer Journey",

author = "Frigenti, {Pietro Paolo}",

year = "2023",

language = "English",

isbn = "9781526849533",

editor = "David Jobber and Fiona Ellis-Chadwick",

booktitle = "Principles and Practice of Marketing",

publisher = "McGraw-Hill",

address = "United States",

edition = "10",

}