The effect of acculturation on ethnic minority consumers’ self-gift behavior

T. Pusaksrikit, J. Kang

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Science 2011 Annual Conference
Publication status	Published - May 2011
Event	Academy of Marketing Science 2011 Annual Conference - Coral Gables, Florida Duration: 1 Jan 1824 → …

Conference	Academy of Marketing Science 2011 Annual Conference
City	Coral Gables, Florida
Period	1/01/24 → …

Cite this

@inproceedings{6201b1246aea49a89f3ec71c1f21cec9,

title = "The effect of acculturation on ethnic minority consumers{\textquoteright} self-gift behavior",

author = "T. Pusaksrikit and J. Kang",

year = "2011",

month = may,

language = "English",

booktitle = "Proceedings of the Academy of Marketing Science 2011 Annual Conference",

note = "Academy of Marketing Science 2011 Annual Conference ; Conference date: 01-01-1824",

}