The effectiveness of mission statements: An explorative analysis from a communication perspective

Sebastian Desmidt, Anita A. Prinzie

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Convinced that it will improve their performance, the majority of public and non-profit organizations has developed a formal mission statement. However, despite its popularity, the assumed mission statement-performance hypothesis seems to be barely analyzed (Weiss & Piderit, 1999). We addressed this issue by examining the effectiveness of mission statements from an intra-organizational communication perspective. The study results indicated that mission statements stimulate organizational members to engage in information conveyance and convergence processes, which proves to be positively related with the level of mission motivation. Higher levels of mission motivation, in turn, are assumed to be related with higher organizational performance.
Original languageEnglish
Title of host publicationAcademy of Management 2009 Annual Meeting: Green Management Matters, AOM 2009|Acad. Manage. Annu. Meet.: Green Manage. Matters, AOM
Publication statusPublished - 2009
Event69th Annual Meeting of the Academy of Management, AOM 2009 - Chicago, IL
Duration: 1 Jul 2009 → …

Conference

Conference69th Annual Meeting of the Academy of Management, AOM 2009
CityChicago, IL
Period1/07/09 → …

Keywords

  • Communication effectiveness
  • Mission statements
  • Public organizations

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