The effectiveness of mission statements: An explorative analysis from a communication perspective

Sebastian Desmidt; Anita A. Prinzie

The effectiveness of mission statements: An explorative analysis from a communication perspective

Sebastian Desmidt, Anita A. Prinzie

MSM Marketing

Research output: Chapter in Book/Conference proceeding › Conference contribution

Abstract

Convinced that it will improve their performance, the majority of public and non-profit organizations has developed a formal mission statement. However, despite its popularity, the assumed mission statement-performance hypothesis seems to be barely analyzed (Weiss & Piderit, 1999). We addressed this issue by examining the effectiveness of mission statements from an intra-organizational communication perspective. The study results indicated that mission statements stimulate organizational members to engage in information conveyance and convergence processes, which proves to be positively related with the level of mission motivation. Higher levels of mission motivation, in turn, are assumed to be related with higher organizational performance.

Original language	English
Title of host publication	Academy of Management 2009 Annual Meeting: Green Management Matters, AOM 2009\|Acad. Manage. Annu. Meet.: Green Manage. Matters, AOM
Publication status	Published - 2009
Event	69th Annual Meeting of the Academy of Management, AOM 2009 - Chicago, IL Duration: 1 Jul 2009 → …

Conference

Conference	69th Annual Meeting of the Academy of Management, AOM 2009
City	Chicago, IL
Period	1/07/09 → …

Keywords

Communication effectiveness
Mission statements
Public organizations

Cite this

@inproceedings{3046040ffc1c45f1bfafa03670ae6153,

title = "The effectiveness of mission statements: An explorative analysis from a communication perspective",

abstract = "Convinced that it will improve their performance, the majority of public and non-profit organizations has developed a formal mission statement. However, despite its popularity, the assumed mission statement-performance hypothesis seems to be barely analyzed (Weiss & Piderit, 1999). We addressed this issue by examining the effectiveness of mission statements from an intra-organizational communication perspective. The study results indicated that mission statements stimulate organizational members to engage in information conveyance and convergence processes, which proves to be positively related with the level of mission motivation. Higher levels of mission motivation, in turn, are assumed to be related with higher organizational performance.",

keywords = "Communication effectiveness, Mission statements, Public organizations",

author = "Sebastian Desmidt and Prinzie, {Anita A.}",

year = "2009",

language = "English",

booktitle = "Academy of Management 2009 Annual Meeting: Green Management Matters, AOM 2009|Acad. Manage. Annu. Meet.: Green Manage. Matters, AOM",

note = "69th Annual Meeting of the Academy of Management, AOM 2009 ; Conference date: 01-07-2009",

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TY - GEN

T1 - The effectiveness of mission statements: An explorative analysis from a communication perspective

AU - Desmidt, Sebastian

AU - Prinzie, Anita A.

PY - 2009

Y1 - 2009

N2 - Convinced that it will improve their performance, the majority of public and non-profit organizations has developed a formal mission statement. However, despite its popularity, the assumed mission statement-performance hypothesis seems to be barely analyzed (Weiss & Piderit, 1999). We addressed this issue by examining the effectiveness of mission statements from an intra-organizational communication perspective. The study results indicated that mission statements stimulate organizational members to engage in information conveyance and convergence processes, which proves to be positively related with the level of mission motivation. Higher levels of mission motivation, in turn, are assumed to be related with higher organizational performance.

AB - Convinced that it will improve their performance, the majority of public and non-profit organizations has developed a formal mission statement. However, despite its popularity, the assumed mission statement-performance hypothesis seems to be barely analyzed (Weiss & Piderit, 1999). We addressed this issue by examining the effectiveness of mission statements from an intra-organizational communication perspective. The study results indicated that mission statements stimulate organizational members to engage in information conveyance and convergence processes, which proves to be positively related with the level of mission motivation. Higher levels of mission motivation, in turn, are assumed to be related with higher organizational performance.

KW - Communication effectiveness

KW - Mission statements

KW - Public organizations

M3 - Conference contribution

BT - Academy of Management 2009 Annual Meeting: Green Management Matters, AOM 2009|Acad. Manage. Annu. Meet.: Green Manage. Matters, AOM

T2 - 69th Annual Meeting of the Academy of Management, AOM 2009

Y2 - 1 July 2009

ER -

The effectiveness of mission statements: An explorative analysis from a communication perspective

Abstract

Conference

Keywords

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