The effects of consumer cultural values on the image congruence of “IKEA” and Chinese consumers

Li Longfei, Nitin Sanghavi, Claudio De Mattos

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationBuilding and Promoting Brands in Emerging Markets
Place of PublicationNanjing, China
PublisherNanjing University of Finance and Economics
Publication statusPublished - 10 Dec 2015
EventThe 5th International Research Symposium - Society for Global Business & Economic Development (SGBED) - Nanjing University of Finance & Economics, Nanjing, China
Duration: 10 Dec 201511 Dec 2015
http://www.sgbed.com/sgbed-research-symposium/5th-research-symposium-in-nanjing.html

Conference

ConferenceThe 5th International Research Symposium - Society for Global Business & Economic Development (SGBED)
CityNanjing University of Finance & Economics, Nanjing, China
Period10/12/1511/12/15
Internet address

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