The Evolution of B2B Sponsorship Activation: From Corporate Hospitality to Experiential Sponsorship Activation

Leah Donlan, P. Crowther, Dominic Medway

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

652 Downloads (Pure)

Original language	English
Title of host publication	host publication
Publication status	Published - May 2015
Event	44th European Marketing Academy (EMAC) Annual Conference - Leuven, Belgium Duration: 26 Apr 2015 → 29 Apr 2015

Conference	44th European Marketing Academy (EMAC) Annual Conference
City	Leuven, Belgium
Period	26/04/15 → 29/04/15

Access to Document

@inproceedings{05e0ece2be6f4fe1a9f7abfb1aee9643,

title = "The Evolution of B2B Sponsorship Activation: From Corporate Hospitality to Experiential Sponsorship Activation",

author = "Leah Donlan and P. Crowther and Dominic Medway",

year = "2015",

month = may,

language = "English",

booktitle = "host publication",

note = "44th European Marketing Academy (EMAC) Annual Conference ; Conference date: 26-04-2015 Through 29-04-2015",

}