The Evolution of Food Retailing in Spain

Claudio Vignali, Daniella Vignali, H. Ahmed

    Research output: Contribution to journalArticlepeer-review


    In Spain, food distribution has been revolutionized over the past 15 years. Traditional food stores are in the process of slowly disappearing, while hypermarkets and supermarkets are increasing their presence, and more importantly, their market share.

    To better understand the causes behind this revolution, the existent literature on distribution trends, generally in Spain, has been examined.

    The Spanish distribution industry is marked by governmental deintermediation, consumers' orientation toward value and competitors' quest for efficiency through centralization, as well as the development of new services and micro marketing actions, with the objective of increasing customer loyalty.

    The case focuses on Spanish food product distribution, marked by the progressive drop in the number of traditional stores, the appearance of discounters specialized in the sale of own-brands and having aggressive prices, the notable growth of hypermarkets because of their diversified offering and near-cost prices and the success of supermarkets, rooted in their ability to open multiple points of sale, positioning themselves between hypermarkets and discounters.
    Original languageEnglish
    Pages (from-to)63-81
    Number of pages9
    JournalJournal of Food Products Marketing
    Issue number3
    Publication statusPublished - 2001


    • Retailing
    • Food trends
    • Distribution
    • Food
    • Shopping habits
    • Spanish retailing
    • Hypermarkets
    • Traditional shops


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