The Evolution of the Applications of Influencers for Fashion Brands on Social Media

Liru Jiang; Gianpaolo Vignali; Stephen Doyle

doi:10.1007/978-3-031-33302-6_8

The Evolution of the Applications of Influencers for Fashion Brands on Social Media

Liru Jiang, Gianpaolo Vignali, Stephen Doyle

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The topic of social media influencers is widely discussed, especially in the fashion industry. Although many theoretical contributions in this area have been made in the past, new developments in influencer marketing are being studied based on new features in the recent world. This book chapter aims to clearly show the different academic understandings about ‘influencer’ and ‘social media influencer’ based on time order. In addition, by critically discussing social media influencers based on theoretical models (such as source models and market levels), academic contributions will be made to the understanding and use of those models based on the developing features of fashion social media influencers. The conceptual method (critical review) is employed in writing this book chapter. A conceptual method can contribute to a meaningful conclusion regarding the developments of social media influencer marketing; in addition, the critical literature review can link previous studies for getting a comprehensive understanding and figuring out the academic gaps.

The literature of this chapter mainly includes four sections: definitions of social media influencer, theoretical models for measuring the effectiveness of social media influencers, the application of social media influencers for fashion brands, and opportunities/challenges for social media influencers.

Original language	English
Title of host publication	The Garment Economy
Subtitle of host publication	Understanding History, Developing Business Models, and Leveraging Digital Technologies
Editors	Michelle Brandstrup, Léo-Paul Dana, Daniella Ryding, Gianpaolo Vignali, Myriam Caratù
Place of Publication	Cham
Publisher	Springer Nature Switzerland AG
Pages	137–158
Number of pages	22
ISBN (Electronic)	9783031333026
ISBN (Print)	9783031333019
DOIs	https://doi.org/10.1007/978-3-031-33302-6_8
Publication status	Published - 30 Jul 2023

Publication series

Name	Springer Texts in Business and Economics
Publisher	Springer Nature
ISSN (Print)	2192-4333
ISSN (Electronic)	2192-4341

Keywords

social media
social media influencers
(traditional) influencers
fashion brands
social media influencer marketing

Access to Document

10.1007/978-3-031-33302-6_8

Cite this

Jiang, L., Vignali, G., & Doyle, S. (2023). The Evolution of the Applications of Influencers for Fashion Brands on Social Media. In M. Brandstrup, L.-P. Dana, D. Ryding, G. Vignali, & M. Caratù (Eds.), The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies (pp. 137–158). (Springer Texts in Business and Economics). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-33302-6_8

Jiang, Liru ; Vignali, Gianpaolo ; Doyle, Stephen. / The Evolution of the Applications of Influencers for Fashion Brands on Social Media. The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies. editor / Michelle Brandstrup ; Léo-Paul Dana ; Daniella Ryding ; Gianpaolo Vignali ; Myriam Caratù. Cham : Springer Nature Switzerland AG, 2023. pp. 137–158 (Springer Texts in Business and Economics).

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Jiang, L, Vignali, G & Doyle, S 2023, The Evolution of the Applications of Influencers for Fashion Brands on Social Media. in M Brandstrup, L-P Dana, D Ryding, G Vignali & M Caratù (eds), The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies. Springer Texts in Business and Economics, Springer Nature Switzerland AG, Cham, pp. 137–158. https://doi.org/10.1007/978-3-031-33302-6_8

The Evolution of the Applications of Influencers for Fashion Brands on Social Media. / Jiang, Liru; Vignali, Gianpaolo ; Doyle, Stephen.
The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies. ed. / Michelle Brandstrup; Léo-Paul Dana; Daniella Ryding; Gianpaolo Vignali; Myriam Caratù. Cham: Springer Nature Switzerland AG, 2023. p. 137–158 (Springer Texts in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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N2 - The topic of social media influencers is widely discussed, especially in the fashion industry. Although many theoretical contributions in this area have been made in the past, new developments in influencer marketing are being studied based on new features in the recent world. This book chapter aims to clearly show the different academic understandings about ‘influencer’ and ‘social media influencer’ based on time order. In addition, by critically discussing social media influencers based on theoretical models (such as source models and market levels), academic contributions will be made to the understanding and use of those models based on the developing features of fashion social media influencers. The conceptual method (critical review) is employed in writing this book chapter. A conceptual method can contribute to a meaningful conclusion regarding the developments of social media influencer marketing; in addition, the critical literature review can link previous studies for getting a comprehensive understanding and figuring out the academic gaps.The literature of this chapter mainly includes four sections: definitions of social media influencer, theoretical models for measuring the effectiveness of social media influencers, the application of social media influencers for fashion brands, and opportunities/challenges for social media influencers.

AB - The topic of social media influencers is widely discussed, especially in the fashion industry. Although many theoretical contributions in this area have been made in the past, new developments in influencer marketing are being studied based on new features in the recent world. This book chapter aims to clearly show the different academic understandings about ‘influencer’ and ‘social media influencer’ based on time order. In addition, by critically discussing social media influencers based on theoretical models (such as source models and market levels), academic contributions will be made to the understanding and use of those models based on the developing features of fashion social media influencers. The conceptual method (critical review) is employed in writing this book chapter. A conceptual method can contribute to a meaningful conclusion regarding the developments of social media influencer marketing; in addition, the critical literature review can link previous studies for getting a comprehensive understanding and figuring out the academic gaps.The literature of this chapter mainly includes four sections: definitions of social media influencer, theoretical models for measuring the effectiveness of social media influencers, the application of social media influencers for fashion brands, and opportunities/challenges for social media influencers.

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A2 - Caratù, Myriam

PB - Springer Nature Switzerland AG

CY - Cham

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Jiang L, Vignali G , Doyle S. The Evolution of the Applications of Influencers for Fashion Brands on Social Media. In Brandstrup M, Dana LP, Ryding D, Vignali G, Caratù M, editors, The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies. Cham: Springer Nature Switzerland AG. 2023. p. 137–158. (Springer Texts in Business and Economics). doi: 10.1007/978-3-031-33302-6_8

The Evolution of the Applications of Influencers for Fashion Brands on Social Media

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