The Fit of Business Relationships with Business Strategies

Ghasem Zaefarian, Stephan C. Henneberg, Peter Naude, Zhaleh Tavani, Carla Ramos

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Aug 2011
Event	American Marketing Association Summer Educator's Conference - San Francisco Duration: 1 Jan 1824 → …

Conference	American Marketing Association Summer Educator's Conference
City	San Francisco
Period	1/01/24 → …

Cite this

@inproceedings{09c7d346ffc04b958d0dc88feea3d4bc,

title = "The Fit of Business Relationships with Business Strategies",

author = "Ghasem Zaefarian and Henneberg, \{Stephan C.\} and Peter Naude and Zhaleh Tavani and Carla Ramos",

year = "2011",

month = aug,

language = "English",

booktitle = "host publication",

note = "American Marketing Association Summer Educator's Conference ; Conference date: 01-01-1824",

}