TY - BOOK
T1 - The Garment Economy
T2 - Understanding History, Developing Business Models, and Leveraging Digital Technologies
A2 - Brandstrup, Michelle
A2 - Dana, Leo
A2 - Ryding, Daniella
A2 - Vignali, Gianpaolo
A2 - Caratù, Myriam
PY - 2023/7/30
Y1 - 2023/7/30
N2 - This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.
AB - This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.
KW - artificial intelligence
KW - business models
KW - consumer behaviour
KW - cotton industry
KW - fashion supply chain
KW - history of garment business
KW - neuromarketing
KW - sustainability
KW - textile business
M3 - Anthology
SN - 9783031333019
T3 - Springer Texts in Business and Economics
BT - The Garment Economy
PB - Springer Nature Switzerland AG
CY - Cham
ER -