Fingerprint
Dive into the research topics of 'The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance
Shaoming Zou, S. Tamer Cavusgil
Research output: Contribution to journal › Article › peer-review