The Hidden Barriers to Servitization, Examining National Culture, It’s Effect on Business Culture and the Servitization Process

E. Crowley; Jamie Burton; Judith Zolkiewski

The Hidden Barriers to Servitization, Examining National Culture, It’s Effect on Business Culture and the Servitization Process

E. Crowley, Jamie Burton, Judith Zolkiewski

MSM Marketing

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	IMP Asia in Africa
Publication status	In preparation - 2 Nov 2016
Event	IMP Asia in Africa - Graduate School of Business, University of Cape Town, Cape Town, South Africa Duration: 4 Dec 2016 → 7 Dec 2016 http://www.imp-asia2016.co.za/

Conference

Conference	IMP Asia in Africa
Country/Territory	South Africa
City	Cape Town
Period	4/12/16 → 7/12/16
Internet address	http://www.imp-asia2016.co.za/

Cite this

@inproceedings{9591920578a8438083ad244ed2dd2630,

title = "The Hidden Barriers to Servitization, Examining National Culture, It{\textquoteright}s Effect on Business Culture and the Servitization Process",

author = "E. Crowley and Jamie Burton and Judith Zolkiewski",

year = "2016",

month = nov,

day = "2",

language = "English",

booktitle = "IMP Asia in Africa",

note = "IMP Asia in Africa ; Conference date: 04-12-2016 Through 07-12-2016",

url = "http://www.imp-asia2016.co.za/",

}