Original language | English |
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Title of host publication | Social Commerce |
Subtitle of host publication | Consumer Behaviour in Online Environments |
Editors | Rosy Boardman, Marta Blazquez, Claudia E Henninger |
Publisher | Palgrave Macmillan Ltd |
Chapter | 1 |
Pages | 1-17 |
Number of pages | 17 |
Edition | 1 |
ISBN (Print) | 9783030036164, 3030036162 |
Publication status | Published - 2019 |
The historical development of social commerce
Nina Bürklin, Claudia Henninger, Rosy Boardman
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review