The historical development of social commerce

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationSocial Commerce
Subtitle of host publication Consumer Behaviour in Online Environments
EditorsRosy Boardman, Marta Blazquez, Claudia E Henninger
PublisherPalgrave Macmillan Ltd
Chapter1
Pages1-17
Number of pages17
Edition1
ISBN (Print)9783030036164, 3030036162
Publication statusPublished - 2019

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