The Impact of CSR based Consumer-Company Congruence on Consumer Behaviour vis-à-vis Telecommunication Multinationals in India

Sukanya Acharya, Claudio De Mattos

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationhost publication
Publication statusPublished - 12 Apr 2014
Event41st Academy of International Business Conference (AIB-UKI 2014) - University of York
Duration: 10 Apr 201412 Apr 2014

Conference

Conference41st Academy of International Business Conference (AIB-UKI 2014)
CityUniversity of York
Period10/04/1412/04/14

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