Abstract
This study examined the relationship between firm resources, strategic orientation and performance in small retail firms. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n=384) showed the resources positively related to performance were informational (business information systems) and access to financial capital. Strategic orientation (prospector and defender/analyser) positively related to performance. Further, both a prospector and defender/analyser orientation positively mediated the relationship between resources and performance, the former being the stronger mediator. The results of this study demonstrate which firm resources relate to small retail firm performance, and the positive effect, in particular, of a prospector strategic orientation.
| Original language | English |
|---|---|
| Pages (from-to) | 7-26 |
| Number of pages | 19 |
| Journal | Journal of Small Business Management |
| Volume | 55 |
| Issue number | 51 |
| Early online date | 22 Oct 2017 |
| DOIs | |
| Publication status | Published - 4 Dec 2017 |