The importance of brand trust online

Ellonen Hanna-kaisa^*, Marianne Horppu, Kirsimarja Blomqvist, Olli Kuivalainen

^*Corresponding author for this work

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Trust and New Technologies: Marketing and Management on the Internet and Mobile Media
Publisher	Edward Elgar
Pages	23-39
Number of pages	17
ISBN (Print)	9781847205681
Publication status	Published - 2008

Cite this

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title = "The importance of brand trust online",

author = "Ellonen Hanna-kaisa and Marianne Horppu and Kirsimarja Blomqvist and Olli Kuivalainen",

year = "2008",

language = "English",

isbn = "9781847205681",

pages = "23--39",

booktitle = "Trust and New Technologies: Marketing and Management on the Internet and Mobile Media",

publisher = "Edward Elgar",

address = "United Kingdom",

}

TY - CHAP

T1 - The importance of brand trust online

AU - Hanna-kaisa, Ellonen

AU - Horppu, Marianne

AU - Blomqvist, Kirsimarja

AU - Kuivalainen, Olli

PY - 2008

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M3 - Chapter

AN - SCOPUS:84881787355

SN - 9781847205681

SP - 23

EP - 39

BT - Trust and New Technologies: Marketing and Management on the Internet and Mobile Media

PB - Edward Elgar

ER -