The Influence of Hedonic and Utilitarian Motivations on Mobile Device Behaviour

Helen Mccormick, Jo Cartwright, Kyle Rowland

    Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

    Original languageEnglish
    Title of host publicationhost publication
    Publication statusPublished - Oct 2014
    EventBAM (2014) - Ireland, Belfast
    Duration: 1 Jan 1824 → …

    Conference

    ConferenceBAM (2014)
    CityIreland, Belfast
    Period1/01/24 → …

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