The Influence of Urban Aesthetic Design on Consumers’ Inferences of Store Atmosphere, Product Quality, Service Quality and Willingness to Buy

Nisco A De; G Warnaby

The Influence of Urban Aesthetic Design on Consumers’ Inferences of Store Atmosphere, Product Quality, Service Quality and Willingness to Buy

Nisco A De, G Warnaby

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - 2012
Event	European Marketing Academy Conference - Lisbon Duration: 1 Jan 1824 → …

Conference

Conference	European Marketing Academy Conference
City	Lisbon
Period	1/01/24 → …

Cite this

@inproceedings{150005234404465d9539e4724f6ca3c6,

title = "The Influence of Urban Aesthetic Design on Consumers{\textquoteright} Inferences of Store Atmosphere, Product Quality, Service Quality and Willingness to Buy",

author = "De, {Nisco A} and G Warnaby",

year = "2012",

language = "English",

booktitle = "host publication",

note = "European Marketing Academy Conference ; Conference date: 01-01-1824",

}