Abstract
Current usage of the term ???Janus face??? are concerned with paradoxes, polarities and contrasts and/or deception. It is in the nature of transitions that there is likely to be a lack of a legal framework specific to the new conditions. This is the ???ethical lag??? where the speed of technological change exceeds that of ethical development. Hence, on one side, there is the potential for avatar agents to provide a better customer experience, and on the other, there is concern that unregulated use of manipulative social interaction involved in collaborative, competitive or negotiation situations may result in abuses of customer privacy, security, and undue influence on purchase decisions. This paper deals with the ethical aspects of using avatars in ecommerce and their potential for becoming manipulative salespersons or reassuring presences on an e-commerce website.
Original language | English |
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Title of host publication | Proceedings of the 11th Annual International Workshop on Presence |
Place of Publication | Padova |
Publisher | CLEUP |
Publication status | Published - 17 Oct 2008 |
Event | Ethics of Presence Technologies, 11th Annual International Workshop on Presence, - Padova Duration: 1 Jan 1824 → … |
Conference
Conference | Ethics of Presence Technologies, 11th Annual International Workshop on Presence, |
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City | Padova |
Period | 1/01/24 → … |