| Original language | English |
|---|---|
| Title of host publication | Rethinking Place Branding |
| Subtitle of host publication | Comprehensive Brand Development for Cities ad Regions |
| Place of Publication | Heildelberg |
| Publisher | Springer Nature |
| Pages | 1-12 |
| Publication status | Published - 2015 |
The need to Rethink Place Branding
Gary Warnaby, G. J. Ashworth, M Kavaratzis (Editor)
Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript