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The need to Rethink Place Branding

  • Gary Warnaby
  • , G. J. Ashworth
  • , M Kavaratzis (Editor)

    Research output: Chapter in Book/Conference proceeding › Foreword/postscript

    Original languageEnglish
    Title of host publicationRethinking Place Branding
    Subtitle of host publicationComprehensive Brand Development for Cities ad Regions
    Place of PublicationHeildelberg
    PublisherSpringer Nature
    Pages1-12
    Publication statusPublished - 2015

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