The New Product Launch : marketing action and launch tactics for high technology products

C. Beard, Christopher Easingwood

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	87-103
Journal	Industrial Marketing Management
Volume	25
Issue number	2
Publication status	Published - 1996

Cite this

@article{019b0de486dd47808bfe3870db6ee230,

title = "The New Product Launch : marketing action and launch tactics for high technology products",

author = "C. Beard and Christopher Easingwood",

year = "1996",

language = "English",

volume = "25",

pages = "87--103",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier BV",

number = "2",

}