The Origins and Development of the Reconceptualization of Business-To-Business Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	European Journal of Marketing
Volume	40, 3/4
Publication status	Published - 2006

Cite this

@article{90eed5be048948639b6912e34a9bc661,

title = "The Origins and Development of the Reconceptualization of Business-To-Business Marketing",

author = "J. Zolkiewski and P. Turnbull",

year = "2006",

language = "English",

volume = "40, 3/4",

journal = "European Journal of Marketing",

issn = "1758-7123",

publisher = "Emerald Publishing Limited",

}