The outcomes of B2B data-driven customer focussed value creation

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Business & Industrial Marketing
Publication status	Accepted/In press - 28 Dec 2022

Keywords

Data, value creation, interaction, business relationships, boundary spanning, capabilities

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title = "The outcomes of B2B data-driven customer focussed value creation",

keywords = "Data, value creation, interaction, business relationships, boundary spanning, capabilities",

author = "Dawn Holmes and Jamie Burton and Judy Zolkiewski",

year = "2022",

month = dec,

day = "28",

language = "English",

journal = "Journal of Business & Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald Publishing Limited",

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T1 - The outcomes of B2B data-driven customer focussed value creation

AU - Holmes, Dawn

AU - Burton, Jamie

AU - Zolkiewski, Judy

PY - 2022/12/28

Y1 - 2022/12/28

KW - Data, value creation, interaction, business relationships, boundary spanning, capabilities

M3 - Article

SN - 0885-8624

JO - Journal of Business & Industrial Marketing

JF - Journal of Business & Industrial Marketing

ER -