The Personification Metaphor as a Measurement Approach for Corporate Reputation

G. Davies, R. Chun, R V. Da Silva, S. Roper

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	113-121
Journal	Corporate Reputation Review
Volume	4
Issue number	2
DOIs	https://doi.org/10.1057/palgrave.crr.1540137
Publication status	Published - 2001

Access to Document

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title = "The Personification Metaphor as a Measurement Approach for Corporate Reputation",

author = "G. Davies and R. Chun and {Da Silva}, {R V.} and S. Roper",

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T1 - The Personification Metaphor as a Measurement Approach for Corporate Reputation

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AU - Chun, R.

AU - Da Silva, R V.

AU - Roper, S.

PY - 2001

Y1 - 2001

U2 - 10.1057/palgrave.crr.1540137

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