The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing

Anthony Patterson, Lee Quinn, Steve Baron

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	35-44
Number of pages	9
Journal	Journal of Strategic Marketing
Volume	20
Issue number	7
DOIs	https://doi.org/10.1080/0965254X.2011.628407
Publication status	Published - 2012

Access to Document

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