The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	35-44
Number of pages	9
Journal	Journal of Strategic Marketing
Volume	20
Issue number	7
DOIs	https://doi.org/10.1080/0965254X.2011.628407
Publication status	Published - 2012

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title = "The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing",

author = "Anthony Patterson and Lee Quinn and Steve Baron",

year = "2012",

doi = "10.1080/0965254X.2011.628407",

language = "English",

volume = "20",

pages = "35--44",

journal = "Journal of Strategic Marketing",

issn = "1466-4488",

publisher = "Routledge",

number = "7",

}

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T1 - The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing

AU - Patterson, Anthony

AU - Quinn, Lee

AU - Baron, Steve

PY - 2012

Y1 - 2012

U2 - 10.1080/0965254X.2011.628407

DO - 10.1080/0965254X.2011.628407

M3 - Article

SN - 1466-4488

VL - 20

SP - 35

EP - 44

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

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